A British travel company has just paid $1.1 million (560,000 pounds) to have an “S” added to their domain name. Well truly the “S” was not added, but instead the $1.1 million was used to purchase cruises.co.uk, they had already owned cruise.co.uk. The domain was purchased from a German travel company considering according to the new owner “it was a essential move to retain dominance in the rapidly growing market for ocean cruising.” The domain purchase came down to a Google search conclusion where “cruises” has been ranked higher on Google with “cruise” following second.

While $1.1 million may not be the highest

ever paid for a domain, that title is still being held by sex.com that was sold for $12 million in 2005 and porn.com that was sold for $9.5 million just last year. that sale however does count as the highest price paid for a .co.uk domain, breaking the previous record of $300,000 that was set in October 2006.

Read [Reuters]

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Written by Robert Nelson for Gadgetell. | Permalink | Have something to say? Add a Comment!

Section: Web, Websites

Orginal post by Robert Nelson