A new survey says 19 percent of marketers believe their organization bought ads on a “news site” IN EXCHANGE FOR A STORY. plus: 10% of marketers say they believe their companies have a “non-verbal agreement with journalists or editors for which, in exchange for buying ad space, they can expect favorable coverage of their products or qualitys.” The survey was conducted by Millward Brown for PRWeek and Manning Selvage & Lee.

I fear that survey

may give journalists a black eye they may not deserve. Here’s why:

I’ve been an editor for about 17 years, and have never personally sighted any such arrangement. I have, on the other hand, run into many “marketers” and even company CEOs who believed such a relationship does or should exist. Here’s why. News organizations typically have a “Chinese Wall” amidst the editorial and advertising departments. The ad sales humans (who […]

Orginal post by Mike