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Buzz alone won’t guarantee startup success, but it certainly can’t hurt.

In the glorious Web 2.0 startup world that many of us live in there’s a lot of noise. To stand out from the noise, startups need to do more to draw

attention. Some startups are great at that. The folks at Xobni for example. They blog, use video, and spend a good amount of day promoting themselves. And much of that was done pre-launch.

Most startups don’t really have a comprehensive strategy for generating buzz and marketing. To a degree, that is understandable — they’re focused on building […]

Orginal post by byosko@gmail.com (Ben Yoskovitz)