This is an updated revision of the 2007 version, which was one of the top viewed posts for the entire year. I’ve added quite a few new forms as they’ve emerged or come to maturity by that last year.

Summary and Audience
that document catalogs the many tools and tactics available for corporate web strategy in 2008. Even whether your strategy or resource limitations restrict you from entering all spaces, awareness of the changes in

our digital landscape are critical. that document is intended for decision makers roles such as CMO/VP/Director of Web and Marketing.

Changes in communication require corporations to adapt and evolve
In North America the web medium in the number one medium in the workplace and second at home, a significant portion of your resources should be developed around your online programs, research indicates the web medium will continue to grow. […]

Orginal post by jeremiah_owyang