The controversy by AdSense Resurrected continues to rage… I you haven’t been following the comment stream on my AdSense Resurrected review you’re lost out on some heated wordplay… up to 89 comments now, a true record for that blog!

Anyhow, buried in one of the more recent comments is that interesting question:

I can set up the sites and I can create the optin and offer a freebie to start building a list. soon after my questions start: Where does the ongoing subject matter come from for hundreds or thousands of sites — and how do you manage it? What do you put in the autoresponders to keep humans coming back? Etc…

Good questions indeed. You need a plan. A business plan for your AdSense business. Here’s the basic plan that AdSense Resurrected promotes, a synthesis of subject matter monetization and list building that I’ve seen others do before but perhaps not to the same extent as the authors.

Preliminaries

Before you start, compose certain you do the following:

• Read my posts Are You An AdSensepreneur? and The AdSense Crapshoot for some background material.
• Get an autoresponder explanation from AWeber and learn to use it. I wouldn’t recommend using anyone else, all the top-name marketers use AWeber.
• Get yourself a good hosting plan that lets you host a large number of domains for a flat monthly fee. Personally, I recommend reseller hosting accounts from places like ResellerZoom, but a reseller history may be more complicated than you’d like. There are many places that sell “regular” hosting accounts that can host multiple domains. Don’t spend too much, though, you should be able to get everything you need for less than $20/month. (The budget reselling plan at ResellerZoom is just $6.95/month.)
• Learn to use cPanel, which is the hosting control panel that most places use. See these free cPanel videos as a starting point.
• Find a good domain registrar that doesn’t charge you an arm and a leg for domain names. GoDaddy is a popular choice, but they’re not the cheapest unless you find a good coupon cipher. Whenever I need to register a domain with GoDaddy, I always do a search for “GoDaddy coupon codes” and look for a coupon cipher that fits my current situation. (Right now, for example, you can find one that lets you get .com domains for $6.95.) The big problem with GoDaddy, however, is that privacy protection for domains costs extra. whether you’re going to build site after site, you may want to get domains that offer built-in privacy protection at no additional charge. That’s why I use 1 & 1 for most of my domains: the .com domains are cheaper than GoDaddy’s and you get privacy protection for free. The downside is that new domains aren’t immediately available for use after registration, it takes several hours before they’re available and soon after you have to manually reset the DNS. But that doesn’t normally matter, as you need to spend the instance preparing things anyhow.
• Find some sources of composition. Whether it’s a good PLR site like PLRPro or just a set of reference materials you’ve collected, you’ll need stuff handy to create composition.

Once you do all that, you’re ready to take the plunge…

The AdSense Business Plan

For any given niche, do the following:

1. Create or gather 5 to 10 informational articles about the niche, ideally ordered so that they follow some kind of logical reading plan.
2. Create or gather a “freebie” — a special report, ebook, video, etc. — that is plus related to the niche.
3. Grab an appropriate
   niche-related domain. See my tip on finding keyword-rich domains for free. (If you’re just starting out, you can additionally use a subdomain on a generic domain, although it’s normally better to use an individual domain for each site. Using subdomains will keep costs down.)
4. Host the domain on your hosting service. Setup generic mail forwarders for e mail addresses like “info@whatever.com”, “webmaster@whatever.com”, etc. while you’re at it. You may want to create an newsletter alias for a pseudonym you’re created for yourself, which will come in handy later whether you plan on using scoop marketing to get urls and traffic back to the site. Use a tool like that random name generator to generate an alias.
5. Create a website that consists of the following: a squeeze page (the home page), one page or more per write-up, an “about” page, and a “privacy policy” page. So minimally we’re talking 8-13 pages per site.
6. Don’t place any ads on the home page. Instead, boost visitors to sign up for your mailing list in order to get the freebie you’re prepared before.
7. Load up the autoresponder with a series of messages. Each report directs the user to read one of the subject matter pages you’ve collected and placed on the site, in the order you determined previously. Don’t place the subject matter in the knowledge, place the substance on the site — the messages just get them to visit the site.
8. Each subject matter page includes AdSense ads on it as well as embedded affiliate urls (if appropriate) and perhaps other monetization options (related books on Amazon, etc.)
9. Send traffic to the landing page using AdWords, spread marketing, etc.
10. Move on to the next topic.

That’s pretty much it. Once you have several sites up and running, start looking at the statistics. Which ones are making you real money? Think about adding more substance to those. Otherwise, just repeat the process by and by again until you get sick of it… You’ll probably want to find some tools to help you automate some of the drudgery. (That’s partially why I wrote PLRSiteBuilder in the first place.) It all takes day, though. Even whether you have the substance ready to go, creating a new site with the autoresponder messages loaded up and tested will take a good 30-60 minutes per site. More whether you’re tweaking subject matter or whether you’re trying to produce the site look extra-fancy.

Repeat visitors are the key to that model, hence the mailing list. The more times someone visits your site, the more chances that they’ll visit an ad or buy something through an affiliate link. You can plus prepare the subject matter available for free to humans who don’t want to sign up for your list and invent a bit of money that way (the traditional AdSense model) but the focus is on the list.

There you go. The firm part is doing it all.

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Eric Giguere is the author of several printed books and knows a thing or two about content monetization. Subscribe to his AdSense blog today and never miss any of his insightful comments. And the not-so-insightful ones, for that matter.

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Orginal post by Eric Giguere