Adobe Systems announced Monday new services that will allow advertisers and composition publishers to “promote, measure and monetize” Flash-based applications by “social networks, desktops and mobile devices.”

Called Flash Platform Services, the hosted set of offerings is intended to supply advertisers, game makers, publishers and others with a distribution solution and a management tool for measuring, distributing and creating revenue streams from Flash applications and games. In specific, the services will produce it easier to share, track, and monetize

the Flash-created composition through social media, including Facebook, MySpace, Twitter and others.

Partnering with Gigya

The new service was announced at the Interactive Advertising Bureau MiXX Conference and Expo, currently taking place in New York. Adobe is partnering with Gigya, a social media-distribution platform, to supply the services.

The growth of application use and distribution through social networks is a key driver. Adobe said later that year it will release its […]

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