Adobe Systems on Tuesday announced a new initiative with Google and Yahoo to improve search results for dynamic Web subject matter and rich Net applications (RIAs).

Adobe is providing optimized Adobe Flash Player technology to enhance indexing of the Flash file format and uncover data currently undiscoverable by search engines.

that will supply more relevant self-moving search rankings of the millions of RIAs and other dynamic substance that run in Adobe Flash Player, according to the companies. That means RIA developers and Web-content producers won’t need to amend their composition to manufacture it searchable.

“Until now it has been extremely challenging to search the millions of RIAs and dynamic substance on the Web, so we are leading the charge in improving search of composition that runs in Adobe Flash Player,” said David Wadhwani, general manager and vice president of the platform business unit at Adobe.

Understanding the Flash Challenge

An openly published specification describes the SWF format used to deliver

rich applications and interactive subject matter in Adobe Flash Player, which is installed on more than 98 percent of Internet-connected computers.

Although search engines already index static text and urls within these files, RIAs and dynamic Web composition have been difficult considering of their changing states — a problem plus inherent in other RIA technologies.

Adobe is initially working with Google and Yahoo to improve searches, Wadhwani said, and additionally intends to broaden its effort to benefit all subject matter publishers, developers and end users.

Better Indexing

Google has already begun to roll out Adobe Flash Player technology in its search engine. As a aftereffect, millions of existing RIAs and dynamic Web subject matter that utilize Adobe Flash are searchable without changes.

“Google has been working hard to improve how we can read and discover SWF files,” said Bill Coughran, senior vice president of engineering at Google. “Through our recent collaboration with…

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