While the whole world is all tied up about Microsoft’s shocking bid to enslave Yahoo!, instance Warner’s Web arm AOL is additionally busy with its own acquisition of online affiliate marketing network buy.at. As usual, the company did not reveal the financial terms.

Just like the Google, Yahoo and Microsoft, AOL wants to boost up its Net marketing operations and achieve its overall goal of becoming the one-stop shop for online advertisers.

Unlike the popular pay-per-click and display advertising models,

buy.at is an online marketing network powered by a commissioned-based scheme. Here, advertisers will only pay its affiliates or Web publishers once a visitor responds to its ad and take the essential action such as purchase. 

Read [Reuters]

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Written by Leo Blanco for Gadgetell. | Permalink | Have something to say? Add a Comment!

Section: Web, Websites

Orginal post by Leo Blanco