AT&T is taking on Best Buy’s Geek Squad through the launch of a new 50-state technical-support program that promises to supply the services that consumers need when it comes to installing and troubleshooting a variety of computing equipment, software and home-entertainment gear.

Called ConnecTech, AT&T’s new in-home services program runs the gamut from television and home-theater installations and PC troubleshooting to home network setup and hardware repair.

AT&T expects to capitalize on the fact that the communications

giant has enlarged been a familiar face in the homes of Americans, noted Carmen Nava, AT&T’s senior vice president of consumer marketing. “AT&T is taking that expertise to a whole new level with robust in-home tech support, and with the same great customer service and reliability we’ve delivered for more than a century,” Nava said.

A Crowded Market

AT&T is clearly hoping to capitalize on the past mistakes and lapses of […]

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