Free video to mobile phones became reality on Wednesday in cell phone-crazy Italy, where Vodafone users with positive late-generation smart phones can now watch video composition from Web TV operator Babelgum, free of goods charges.

The twinning of Babelgum’s composition with Vodafone’s service is a next step toward realizing the full promise of smart phones, which integrate the Web with the mobile phone.

The Italian launch will be followed by the rollout in Britain on Thursday, with other countries, including

the United States, to follow, Babelgum said.

The Babelgum-Vodafone alliance will offer Babelgum’s composition free with no additional documents charges to Vodafone clients with an iPhone 3G, Nokia N95 or 6210, and will eventually be supported by advertising.

Bocconi media professor Carlo Alberto Maffe said the Babelgum project is well adapted to European tastes, where mobile broadcasting never took off the way it has in places like Korea and Japan.

“It’s a video […]

Orginal post by dhiram