Beijing 2008 Olympic Games and Lenovo


Lenovo today unveiled a marketing program designed to introduce the company’s personal computers, humans, values and involvement in the Beijing 2008 Olympic Games to a global audience. As Worldwide Partner of the Beijing 2008 Olympic Games and the Olympic Torch Relay, Lenovo will supply more than 30,000 pieces of computing equipment and nearly 600 engineers and technicians to support

the successful management of the most complex sports event in the world. Lenovo has plus created Web lounges for athletes, trainers, media and other members of the Olympic family near competition venues. Leading with the tagline “Powering the World’s Biggest notion,” Lenovo will build type awareness through worldwide advertising, online programs, and on-site activities at the Olympic Games.

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