IBM Corp. is restructuring its hardware division around customer types rather than individual products, marking the biggest such realignment in the unit in 15 years.

In an internal memo sent to the hardware group Thursday, the head of the division, William Zeitler, said the changes would strengthen IBM’s ability to sell technology to small and medium-sized businesses and to design products specifically for them.

IBM gets most of its business from big corporations and governments, but it has been trying

to improve sales of services, software and servers to smaller companies considering their technology purchases are growing at a faster rate.

Although IBM will still report hardware revenue by product category as it traditionally has, the realignment will create four client segments, including one governing hardware for large organizations and a separate one for small and mid-sized customers.

The third segment will focus on “industry systems” in retail, telecommunications and health care, […]

Orginal post by Top Tech News