Microsoft’s Seinfeld campaign launched Thursday night. The $300 million campaign starring the well-known comedian Jerry Seinfeld, however, didn’t say anything about Windows.

The ad shows Microsoft Chairman Bill Gates picking out a new pair of shoes at a reduction store. Seinfeld notices him and helps Gates tryout several pairs of shoes before finally selecting the perfect fit.

What does buying shoes have to do with Windows? Microsoft is calling it an effort to reconnect with consumers around the

Future commercials will highlight how Windows has become part and parcel of the lives of consumers everywhere on PCs, online and through mobile devices. The first ads seek to start a conversation about the Windows type using Seinfeld’s offbeat humor, Microsoft said.

A New Chapter in Windows History

“Windows is entering a new chapter in our history,” said Bill Veghte, a Microsoft senior vice president, said in a feature spread […]

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