Many holiday shoppers are expected to stay at home that year, letting their fingers do the walking, as they take advantage of their PCs and smartphones to shop online. Rather than driving from store to store, many consumers will leverage the potential of the Web to search online for the best deals.

Total online shopping sales in the United States are expected to reach $44 billion that year, a 12 percent increase from last year, according to the Forrester

Research Online Holiday Retail Forecast 2008 report.

Although twelve percent is not a huge increase compared to previous years, it would represent a tremendous success in light of the economic doom and gloom that 2008 will enlarged be remembered for. In comparison, offline holiday shopping sales are expected to increase only 2.2 percent from 2007, according to the National Retail Federation’s September 2008 report.

In-Store Versus Online

As holiday shoppers […]

Orginal post by dhiram