Blockbuster is finally making an aggressive move against Netflix. The perennial movie-rental chain has partnered with 2Wire to launch the 2Wire MediaPoint digital-media player. It’s Blockbuster’s version of an on-demand video solution that gives movie watchers instant access to Blockbuster OnDemand subject matter through their television sets.

Blockbuster is pulling out all the marketing stops to gain traction in the marketplace. The MediaPoint digital-media player is available free with the advance rental of 25 Blockbuster OnDemand movies for

$99. After the initial 25 rentals, movies are available for as little as $1.99 each. The players will start shipping in day for the holiday season.

“The MediaPoint digital player, featuring Blockbuster OnDemand, is entertainment made easy. We are bringing Blockbuster, and the thousands of movies in our digital library, straight to customers’ televisions,” said Jim Keyes, Blockbuster’s chairman and CEO. “The player is simple to use, delivers DVD-quality video, and there’s […]

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