In the past two years, BlogTalkRadio has become one of those curious World Wide Web sensations — millions rave about it, but few understand how it’ll invent suitable money to survive. The company offers a free, eponymous service that lets anyone with a telephone and a computer host a live radio talk show that’s broadcast by the Net — no downloads or special equipment essential. Some 3.2 million public listen in each month to amateur broadcasters and guests,

who have included movie star Brad Pitt, author Salman Rushdie, and U.S. Presidential hopefuls Barack Obama and John McCain.

What’s less well-known is that BlogTalkRadio is working increasingly with businesses, an effort that may be the key to its financial future. Companies are licensing BlogTalkRadio’s technology to broadcast to employees and the outside world. Among the first to sign up: Intel, Sun Microsystems, HarperCollins Publishers, Hachette Book Group USA, and Golf […]

Orginal post by dhiram