Blu-ray’s booth was a drastic change from their red neighbors; society were in line for swag, watching demos, playing with BD Live, and taking pictures with Homer and the huge pirate ship. We tried a little BD gaming as well, but we think we’ll stick to just watching the movie. We did catch a glimpse of Panasonic’s automotive Blu-ray player and 7-inch HD in dash display and let us tell you, we were impressed — seriously you can see a difference even on a 7-inch screen.