Online e-book seller Shortcovers has changed its name and is in the process of revamping its web site to better compete with rivals Amazon.com and Sony. Operating under the name Kobo following its spin-off from Indigo Books & Music, the online seller is being backed by investors that include Borders, Instant Fame, and REDgroup Retail.

“Kobo is an anagram of ‘book’, and a name that we think will resonate globally,” wrote Kobo CEO Michael Serbinis in a blog.

The company plus has “assembled a strong syndicate of investors and partners across key categories — retail and mobile distribution.”

Any Device

Serbinis thinks the best way for Kobo to challenge e-book leader Amazon.com is to offer support for open standards so customers can read e-books on any digital device they choose, whether a smartphone, a computer, a tablet, or an e-reader. “You can buy from us and use […]

Orginal post by dhiram