Jason Calacanis was laughed off the blogosphere for his definition of Web 3.0:

“Web 3.0 is defined as the creation of high-quality composition and services produced by gifted individuals using Web 2.0 technology as an enabling platform.”

The folks at Google may have Been listening as today they launched Knol.

“Our goal is to energize public who know a specific subject to write an authoritative scoop about it.”

and

“Knols will include strong community tools. citizens will be able to submit comments, questions, edits, additional substance, and so on. Anyone will be able to rate a knol or write a review

of it. Knols will plus include references and hyperlinks to additional information”

By chance Jason’s definition completely matches what Google (his competitor now) just launched. considering that is a Google product, could we expect search results to favor Google products that are correctly optimized to be found by Mahalo or Wikipedia?

Either way, that is a great business opportunity for Google, ‘you contribute substance, we compose you famous, and we can deliver ads’. I plus think SEO and SMO firms will get in on the action, when it comes to Google rankings, search results and advertising, there’s already a booming industry here.

Original post by jeremiah_owyang