Cisco Systems is planning a product that could turn the technology industry on its head and put the company in competition with longtime partners like Hewlett-Packard and IBM.

According to a report in The New York Times, Cisco is moving into the market for virtualization servers. Cisco makes 65 percent of its $40 billion annual revenues from switches and routers. Servers are a lower-margin play, but would open up an end-to-end opportunity for Cisco to better compete in the

unified-communications space.

Padmasree Warrior, Cisco’s chief technology officer, told the Times that she sees servers not as a new market for the company, but as a market transition. Warrior plus downplayed any conflicts of interest with Cisco’s channel partners, though analysts said the move could shake up the market.

“Our vision is, how do we virtualize the entire documents center?” Warrior told the Times. “It is not about a without product. We […]

Orginal post by dhiram