It used to be that to dominate the market, all you needed to do was manufacturer cellphones that everybody wanted. That’s what Nokia has done for years.

But with the phones becoming a conduit for everything from GPS functions to games and video, the battle to sell them is shifting, and increasing importance is being placed on the applications that can be installed. The cool phone is essential but not sufficient: Manufacturers must now plus supply the applications

everybody is talking about.

“Applications serve three main roles for smartphone vendors,” said Neil Mawston, the director of the global wireless practice at Strategy Analytics in Britain. “First, they are loyalty-drivers; killer apps help to lock users in to a specific grade or model. Second, they are revenue-drivers; killer apps can drive new users to a specific handset that they might not otherwise consider purchasing. Third, they are growth-drivers; killer apps controlled […]

Orginal post by dhiram