Customer relationship management software programs can empower salespeople by streamlining their efforts and putting useful customer info at their fingertips to help them close a deal. But in order for CRM to be most effective, companies and their salespeople have to commit to learning the systems and doing their part to assemble them work.

What CRM Can Do

Vormittag Associates Inc. in Ronkonkoma [New York] markets and supports a CRM system as part of its full

set of enterprise products. “Our customers mainly use it to communicate with customers and prospects and to get a 360-degree view of the customer relationship,” said Pete Zimmerman, manufacturing segment manager for VAI.

“In addition to managing contacts with prospects and customers, CRM software helps companies learn info about these individuals or businesses and capture and store what has been learned,” said Steven Hosmer, president of AMB Marketing Corp., a Garden City company […]

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