Dell faces hurdles in luxury laptop push

Updated at 9:10 a.m. PDT: correcting for refurbished Apple MacBook Air price.

Dell’s ultra-sleek Adamo is ill-timed and may be grasping for cachet that’s not there.

Gizmodo summarized its review of the Adamo by saying: “Just don’t dare buy that computer until Dell comes to their senses and realizes that $2,000+ is absurd for a 4-pound laptop with no graphics muscle.”

Though

I think Gizmodo misses the mark about “graphics muscle” (ultraportables are not designed or marketed as graphics powerhouses, or anything close to it), the reviewer is right about price–and high price implies cachet. Only Apple (and perhaps the ThinkPad x301) can command the kind of cachet that demands $2,500 for a high-end laptop (i.e., the MacBook Air).

Dell Mini Netbook, Apple MacBook Air, Dell Adamo

From top: Dell [...]

Orginal post by Brooke Crothers

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