Dell on Thursday announced a new consumer product line of PCs. Dubbed Studio, the laptops take a personalized approach to high-definition mobile computing.

The Dell Studio 15 and Dell Studio 17 are the first two laptops in the new lineup. Dell opted for visual color elements and personalization options with features such as a built-in Webcam, media-control touch buttons, slot-load drives, optional mercury-free LED displays, and built-in mobile broadband.

The Studio 15 starts at $799 and the Studio 17 at $999. Consumers can purchase them directly from Dell beginning Thursday. They additionally will be available at Best Buy and Staples stores in a few days, the company said.

“These products are built for today’s digital nomad based on the millions of conversations we have every year on dell.com, Ideastorm and community forums,” said Michael Tatelman, vice president of Dell consumer sales and marketing worldwide. “With Dell Studio we’re answering the signal for personalization, connectivity and simplicity.”

Taking a Cue from Inspirion

The Studios inherit design elements first introduced in Dell’s XPSTM, M1330 and M1530 laptops, including a wedge-shaped profile and a drop-hinge design. Taking its cue from the Inspirion portfolio, Studio laptops plus offer several personalization options that allow a customer to color-customize a laptop.

Customers may pick one of six optional color choices, including Plum Purple and Tangerine Orange, in addition to Flamingo Pink, Midnight Blue, Ruby Red, Spring Green, or standard Jet Black. Dell plus offers an optional high-gloss Graphite Grey choice that can be customized with contrasting black, more vivid blue, pink or red edge trim around the display back.

“What’s new is how Dell has divided its branding into targeted customer segments as opposed to mold factors,” said Roger Kay, principal analyst at Endpoint Technologies Associates. “Each of Dell’s new lines, Studio, Inspirion and Alienware, offer both notebooks and desktops in…

Orginal post by Top Tech News