In preparation for that year’s holiday shopping season, eBay and PayPal on Thursday announced improved protections for buyers and sellers on eBay.com.

For the first duration, buyers who pay with PayPal will be protected on eligible transactions for 100 percent of an item’s purchase price, with no cap on coverage. In addition, all U.S. eBay sellers will receive improved seller protection for eligible transactions when they are paid through PayPal.

“We’re combining the potential of eBay and PayPal to give all buyers and sellers more confidence and trust,” said Lorrie Norrington, eBay’s president of marketplace operations. “Buyers who pay with PayPal on eBay will be covered, with no limits, on most transactions. Any seller who gets paid with PayPal will be covered on most transactions, too, and can ship to 190 countries worldwide where PayPal is accepted.”

Giving Paypal Users an Advantage

Norrington introduced the protections at the company’s seventh eBay Live! community conference that week. Currently, 97

percent of eBay.com listings offer PayPal and more than 90 percent of active eBay users in the U.S. have PayPal accounts.

PayPal Buyer Protection covers eligible transactions on eBay.com for items that aren’t received and for items that are significantly not as described. Beginning that fall, PayPal will remove the coverage limit, giving buyers more confidence when they pay for eBay purchases with PayPal.

PayPal’s improved seller protection covers sellers against claims, charge-backs and reversals due to an unauthorized payment or an item that was not received. Under that improved protection, sellers can ship to buyers in markets worldwide where PayPal is accepted and be eligible for protection. PayPal’s seller protection is provided without any additional cost, and beginning later that year, PayPal will remove the annual coverage cap.

PayPal’s increased buyer and seller protections take effect that fall.

“Today’s announcement makes it simple for our customers — we’re…

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