The European Union is about to deliver Google some good news. According to reports, the European Commission is set to approve the search giant’s $3.1 billion acquisition of DoubleClick.

The news is not unexpected considering the EC has yet to file formal objections to the merger. The EC has never rejected a deal without filing formal objections. In the U.S., the Federal Trade Commission approved the deal in December, despite virulent objections from privacy groups.

Final approval won’t come until April 2 — a full year since the deal was announced and a sign that Google, like Microsoft, faces extreme scrutiny when acquiring companies. With less than a month to go, it was clear that the EC won’t place roadblocks in Google’s way.

The Price of Success

“It’s the price that Google must pay for its success,” Rick Aristotle Munarriz wrote on the investing site Motley idiot. “Will that prepare it harder for Google to snap up other decent-sized

World Wide Web advertising specialists? Of course. whether striking a deal with Google means delayed closings and the potential of regulatory derailment, Big G will have to bid a premium for future acquisitions whether its rivals are holding up bidding cards.”

The acquisition is urgent for Google, Munarriz wrote, considering while Google’s strength is in text ads, companies like DoubleClick deliver the “eye candy that is typically preferable in tough-to-monetize sites like social networking and gossip rags.”

“This is still an ongoing exploration, but we do not believe the transaction raises any competition concerns,” said a Google spokesperson. “We hope the EC will come to the same conclusions as the FTC and clear the deal without any conditions.”

More Pressure on Microsoft

With Google’s already dominant lead in Net advertising, opponents to the deal like Microsoft have argued that with DoubleClick Google will essentially represent an advertising monopoly.

The final…

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