Esquire magazine, a venerable men’s magazine, will celebrate its 75th birthday that year by becoming the first print magazine to utilize electronic paper.

The technology, from Cambridge, Mass.-based E Ink, will allow words and images to scroll across the front cover of its October issue. The back of the cover will feature a double-page ad for the Flex car from the cover’s sponsor, Ford.

21st Century Starts Now

David Granger, the magazine’s editor-in-chief, said the cover will demonstrate

that “the 21st century begins that fall.” The magazine, which is known for the quality of its writing, will be devoted to exploring “ideas, humans and issues” in that century.

Representatives from the magazine and its parent company, Hearst, contracted with E Ink last summer to create a version of its electronic-paper technology, a style of which is already used for e-book/e-newspaper products like Amazon’s Kindle and the Sony Reader.

Hearst’s manufacturing […]

Orginal post by Top Tech News