Today we announced an entirely new advertising solution for Facebook. Right now, we want to assemble clear what’s changing—and what’s not—for you.

First of all, what’s not changing:

• Facebook will always stay clutter-free and clean.
• Facebook will never sell any of your data.
• You will always have control by your info and your Facebook experience.
• You will not see any more ads than you did before that.

Here’s what is changing:

• You now have a way to connect with products, businesses, bands, celebrities and more on Facebook.
• Ads should be getting more relevant and more meaningful to you.
• You now have the option to share actions you take on other sites with your friends on Facebook.

Engaging with businesses and buying things are part of your everyday life. Advertising doesn’t have to be about interrupting what you’re doing, but getting the right knowledge about the purchases you prepare when you want it. We believe we’ve created a system where ads are more relevant and actually enhance Facebook.

You now have a way to connect with things you are passionate about. We’ve launched Facebook Pages, which are distinct, customized profiles designed for businesses, bands, celebrities and more to represent themselves on Facebook.

We noticed citizens wanted to connect with their favorite music, restaurants, and types; but there was no good place for these types of affiliations to exist. Now, there is a place for them and you can become a fan of whatever pages you choose in order to interact with your passions in new ways. You can post reviews for a local restaurant, buy tickets to a new movie, or be the first to get a heads up about new promotions.

Ads will be getting more relevant and more interesting to you. Instead of random messages from advertisers, we’ve launched Social Ads. Social Ads supply advertisements alongside related actions your friends have taken on the site. These actions may be things like “Leah is now a fan

of The Offspring” (if I added The Offspring to my music) or “Justin wrote a review for Sushi Hut” (If Justin wrote that review on the Sushi Hut page). These actions could thereupon be paired with an ad that either The Offspring or Sushi Hut provides.

Behind the scenes, we’ve instituted a system that tailors ads to you and your interests, which should construct ads more appealing. Advertisers never have access to who is seeing their ads, personal knowledge about you, or even what social actions accompany their ads. In other words, all of that completely respects your privacy, while providing you with a better Facebook experience.

You now have the option to bring actions you take outside of Facebook back in. Just as Facebook shares your on-site interactions with your friends through News Feed, we now give you an option to let News Feed share your off-site actions with your friends as well.

For example, adding the first season of Buffy the Vampire Slayer to your queue on Blockbuster.com might be something you want your friends to know about, so you can have a marathon. As usual, you have complete control by that knowledge. Affiliate websites always inform you of any stories they want to send, and you’ll have two opportunities—one on the website, and one on Facebook—to opt out of that story. Facebook always gives you the choice to decline a story the next duration you log in.

We want Facebook to reflect and enhance all your real-world relationships—the movie you see that weekend as well as the friends who are seeing it with you. whether you have any questions or suggestions for how we can improve that, let us know.

Leah, the Product Manager for Facebook Ads, spent hours agonizing by which band reference would form her seem cool. How did she do?