Five Guiding Principles For The Transformation Of Media CompaniesPublishing 2.0

Instead of the usual predictable predictions, I thought I would ring in the new year with five principles that I believe will guide the ongoing transformation of media companies.

  1. Networks are the new distribution channels

  2. Media used to be about controlling monopoly distribution channels.

    On the web, the network is the new distribution channel, and it can’t be controlled in the same way by a without media company. But there is huge ability in networks. Just ask Google, the first media company to harness the network.

    The most successful media companies will be those that learn to how build networks and harness network effects. that requires a mindset that completely contradicts traditional […]

    Orginal post by Scott Karp

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