The Amazon effect is getting deeper at eBay. The e-commerce giant that built its business around online auctions is stepping up an overhaul aimed at getting more users to sell items at fixed costs. On Aug. 20, eBay will announce plans to slash the upfront fees it charges to list sale items by as much as 75 percent, while increasing its final sales commission.

The goal is to construct it easier to list items for a set, “buy-it-now”

price on eBay. That, in turn, would increase the stock of items for sale and — eBay hopes — attract more buyers seeking the Web’s limitless selection and the convenience of one-click shopping. “We think that that is the biggest, most fundamental change we have made,” says Lorrie Norrington, president of eBay’s global marketplaces business.

Lower Up-Front Fees

What the change will additionally do is prepare eBay look a lot more […]

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