Peas from Dooloop

In a comment on the Twitter post, Pistachio suggested that whether nonprofits want to understand the potential of Twitter, they should check out the Frozen Pea Fund, launching on December 21st.

If you aren't involved in the twitter community, you may be wondering, what's that all about.  Susan Reynolds, an artist and social media maven, was diagnosed with Breast cancer.   As she announced on her blog, "I use Twitter to fight Cancer."  Without any formal blogger relations campaign, well-known and influential bloggers blogged about her situation and changed their avatars to include peas.

As Pistachio mentions, "that arose spontaneously. From love,
connection, support and caring. It's spreading like wildfire. We

just
added www.twitter.com/PEAple yesterday to offer the PEAvatar folks
their own Twitter "channel" to come together and share knowledge,
ideas & support."  You can feel the love and community in the comments to that post. There is additionally the fund drive.

Pistachio adds "The capability here, and what will happen tomorrow in the fund drive,
comes from connection and love. There's no trick, tip or shortcut to
get there. But the potential momentum nonprofits could achieve through
social media whether they start genuinely engaging, listening, experimenting
and trying? Staggering."

Now off to figure out how to prepare a Peavator