Google is seeking to draw clear distinctions amidst the methods it uses to target ad placements based on search queries and a controversial data-mining practice known as deep-packet inspection. The deep-packet technique gathers and stores knowledge on an individual’s Web-site visits and World Wide Web usage without first obtaining the user’s consent.

“One of our bedrock privacy principles is transparency, by which we mean that we are upfront with our users about what data we gather and how

we use it so that they can manufacture informed choices about their personal data,” said Alan Davidson, director of public policy and government affairs at Google.

A Matter of Trust

The House Subcommittee on Telecommunications and the Web, which has been conducting hearings on World Wide Web privacy, recently asked 33 broadband industry giants, including Google, to reply questions about their policies. Responding to the subcommittee’s letter, Google said it believes […]

Orginal post by dhiram