Google announced enhancements to its network Thursday that the search giant hopes will offer enhanced experiences for users and better value for advertisers and publishers. The changes include partner sites for which Google provides advertising.

According to Rajas Moonka, Google senior business product manager, the additions reflect the integration of DoubleClick, which Google bought last year. DoubleClick specializes in managing online advertising for Web publishers.

DoubleClick was founded in 1996 and The New York Times reported its revenues

topped $300 million a year when Google acquired the company for $3.1 billion. The acquisition sparked a bidding war with Microsoft and gave Google access to DoubleClick’s advertising software and, perhaps more importantly, its customers and network.

Keeping Promises

“When we purchased DoubleClick, we talked about how we would empower agencies, advertisers and publishers to collaborate more efficiently and effectively, and supply a better experience for our users,” Moonka said. […]

Orginal post by Top Tech News