Chip-maker Intel Corp.’s CEO, Paul Otellini, vowed Wednesday to shore up the company’s defenses against steep drops in memory chip prices that forced it to lower its profit forecast for the current quarter.

Price erosion for NAND flash memory has been much steeper in the first quarter than Intel expected, Otellini said.

Otellini, speaking at an investor conference at the company’s Santa Clara headquarters, said the company plans to move aggressively that year into new markets to better insulate itself against plunging prices for a type of memory called NAND flash. One new market for NAND flash memory is solid-state computer drives, which store documents on memory chips instead of spinning disks.

Despite the memory-market woes, Otellini says Intel’s core computing business is firing on all cylinders. Otellini said Intel is making rapid progress in shipping chips based on a new chip-making process.

The company is additionally re-evaluating how quickly it wants to increase its investment in NAND flash,

Otellini said. Intel started making NAND flash in 2006 under a joint venture with Micron Technology Inc.

“This business will not be a drag on Intel Corporation,” Otellini said. “We’re going to fix it, or we’re going to compose certain it’s profitable, one way or another.”

Intel’s primary business is making microprocessing chips, the brains of personal computers. But its memory chips are widely used in portable electronics like digital cameras and MP3 players.

Prices for computer memory have been under intense pressure considering of oversupply and fierce competition. Intel had forecast a 27 percent price drop for NAND flash in the first quarter, but prices have fallen 53 percent, leading Intel to revise its profit forecast that week.

“Pricing has moved very rapidly, much more so than we thought,” Otellini said.

Intel now expects a gross profit margin of 54 percent of revenues, plus or minus a percentage point,…

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