Recruit Co Ltd (a human resources and classifieds company in Japan) is delivering advertising videos for the cafes and restaurants in the underground mall of Tokyo Station by using the Scent-emitting LCD Display System. The system, developed by NTT Communications Corp (a subsidiary of Nippon Telegraph and Telephone (NTT) Corporation) emits appetizing aromas along with the advertising videos shown

on a 42-inch LCD display. In front of the LCD display, there are coupon books that can be used at the restaurants advertised in the videos. So, the purpose of the system is to attract citizens by videos and scents, and to manufacture them grab a copy of the coupon books. that experiment is being conducted to verify the […]

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