Apple CEO Steve Jobs has said Flash isn’t good ample, but Microsoft disagrees. In a move against Apple’s iPhone, Microsoft is licensing Flash Lite technology — even as it promotes its own Silverlight platform as an alternative to Flash.

Adobe Systems announced Monday that Microsoft will license Flash Lite for its Web Explorer Mobile browser in Windows Mobile phones. The deal plus includes licensing of Adobe Reader LE for viewing PDF documents sent as e-mail attachments or made available as Web downloads.

‘Vibrant Web Experiences’

John O’Rourke, general manager of the mobile communications business at Microsoft, said bringing Flash Lite to Windows Mobile users will supply the “vibrant web experiences and access to entertainment” that users want from the Web.

The move additionally provides access to a technology that Apple is refusing for the iPhone. Earlier that month, Jobs told news media that Flash technology is not yet ready for the iPhone. At Apple’s shareholder meeting, he said Flash

Lite is not energetic abundant, and that regular Flash, designed for full-featured computers, runs too slowly.

“There’s that lost product in the middle,” Jobs told Dow Jones news service.

His dissing of Flash disappointed consumers and developers encouraged by blog reports that it was only a matter of date before Flash landed on the revolutionary iPhone.

‘Big Win for Flash Lite’

“This is a big win for Flash Lite,” said Sean Ryan, an analyst with industry research firm IDC. He added that even though Apple has decided against Flash Lite, the iPhone still offers a high level of entertainment, including playing YouTube videos. He plus noted that Apple’s recently released software development kit will enable third-party developers to create new applications for the iPhone.

But the bigger problem for video and other full-feature entertainment on the iPhone, he said, is the same as for other devices — bandwidth. He pointed…

Orginal post by Top Tech News