The second installment of Microsoft’s “Seinfeld” campaign launched Thursday night during the reality TV series Big Brother. Like the first commercial in the $300 million campaign staring the well-known comedian Jerry Seinfeld, the spot didn’t discuss Windows.

The two-and-a-half-minute ads show Microsoft Chairman Bill Gates and Seinfeld living with a typical American suburban family in hopes of “connecting with humans.” The cast of characters includes three kids, a cranky grandma with many skills, and mom and dad.

“Why

are we doing that?” Gates asks Seinfeld. The comedian responds with his trademark humor about how the duo is out of touch with regular public, referring to Gates’ “moon house hovering by Seattle” and his own vehicle collection that causes him to “get stuck in my own traffic.” The bottom line, Seinfeld says, “We need to connect with real public.”

Memories of Seinfeld

The commercial depicts Gates reading technological bedtime stories, playing […]

Orginal post by dhiram