Google is catering to advertising agencies with a new product called Google Insights for Search. The search giant introduced the new product on Wednesday.

Insights for Search is a free tool that taps Google’s database of search results to unearth knowledge advertisers covet. Google said the product was designed with marketers in mind.

“It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map

to graphically display search volume and regional interest,” Elan Dekel and Niv Efron wrote on the Google blog.

Lots of Analytics

Google is on an analytics roll. In June, the company updated Google Trends with numbers and the ability to download results to a spreadsheet. Google said it received good feedback from agencies and advertisers on how they’re using the new version, from identifying new growth markets to optimizing Google […]

Orginal post by Top Tech News