In keeping with their strategies for the highly competitive mobile environment, Google and Nokia announced Tuesday that the popular search engine will be integrated with the Nokia Search application.

The deal was announced at the Mobile World Congress in Barcelona, Spain. The plan is for Google search to be available to customers in more than 100 countries on a variety of Nokia handsets, but the deployment will start with the Nokia N96, N78, 6210 Navigator, and 6220 classic in choose markets.

Not Exclusive Deal

Nokia Search can access Web knowledge, as well as composition that is local to a device and on local search engines. The company said direct access is available on many of its devices with one go from the active standby screen. Retrieved data can be used by applications such as maps, messaging and the Web browser.

The combination of Nokia applications and Google search can “provide an excellent overall experience,” said Google Vice President

Vic Gundotra. He added that the “fast, relevant and comprehensive search experience” will be familiar to society who use Google to search the Web from their desktop.

Chris Hazelton, an analyst with industry research firm IDC, noted that the on-device search is controlled by Nokia and, when a user wants to search the Net, he or she is given several options — Yahoo, Microsoft Live Search, and now Google. The deal doesn’t give Google exclusivity, he noted, but those who use that search engine on a computer may choose the same tool on their Nokia device.

A Software and Services Company

“Nokia is only allowing all of these search engines to compete on a Nokia device,” he said. “Nokia still maintains the platform ownership.”

that is where Nokia wants to be, Hazelton said. It is the world’s leading mobile-device manufacturer, he added, “but they want to convert themselves into a…

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