Oki has developed IPTV Audience Rating data System to enable service providers in Japan, with the authorization of users, to obtain data about when and which channel and programs the users watched. The system will gather the viewership info in the style of an “audience rating library” on the user’s device, which will soon after be encrypted, sent to and registered in

the database server at the IPTV distribution center. that data will next be printed out as viewership reports which service providers can offer to program producers.

IPTV service is expected to grow as telecom carriers in Japan will increase their IPTV service provisioning with the start of next-generation network (NGN) services, and the ITU working on setting worldly standards.

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