Marketing around the Olympics used to be like a 100-meter cakewalk.

You’d pay a gazillion dollars to the universal Olympic Committee, soon after pay a gazillion more to brag like heck about it on TV and in print ads.

That was soon after. that is now: Add on a multi-pronged digital ad strategy that feeds on megabuzz. It must touch all the hot buttons from the hippest social-networking sites to the coolest blogs to the cell phones of those

most coveted by marketers — trendsetters ages 18 to 26.

That’s why McDonald’s has created an outside-the-box digital game that’s being played online in 100 countries in seven languages. It’s why Lenovo will have more than 100 Olympic athletes blogging. It’s why YouTube struck a deal to supply three hours of daily Olympic substance to 77 territories outside the USA not officially covered by Olympic sponsors.

And it’s why NBC Universal will digitally […]

Orginal post by dhiram