Hoping to persuade more folks to store their medical records online, Google Inc., Microsoft Corp. and a hodgepodge of health care providers and insurers have agreed on ground rules for protecting the privacy of the sensitive knowledge.

The guidelines unveiled Wednesday are designed to reassure patients that they can enjoy the convenience of keeping their medical histories in online filing cabinets without worrying that will open a door for outsiders to peruse the goods without their knowledge.

The privacy concerns have become more acute during the past eight months as both Google and Microsoft — two of the world’s most energetic technology companies — have introduced World Wide Web storage services for personal health records, or PHRs.

By keeping their medical histories online, patients theoretically will have more control by the data and be able to share it more easily with a doctor whether they switch practitioners or are referred to a specialist.

But the concept has been slow

to take off. Just 6.1 million adults in the United States have electronic PHRs, according to estimates released Wednesday by the Markle Foundation.

“Consumer demand for (PHRs) and online health services will take off when consumers trust that personal info will be protected,” said Zoe Baird, Markle’s president.

Like other companies outside the traditional health care industry, neither Google nor Microsoft is subject to the Health Insurance Portability and Accountability Act, or HIPAA. The 12-year-old federal law strictly shields medical records from unwelcome eyes.

That loophole has caused some privacy watchdogs to warn patients that digitizing their health records could manufacture it easier for the government, a legal adversary or a marketing concern to obtain their medical data.

The new “Connecting For Health” guidelines aim to give electronic PHRs at least the same level of protection already governing paper medical records. The rules plus signal for patients to be notified in…

Orginal post by Top Tech News