Yahoo on Wednesday announced a new data-retention policy, but on Thursday privacy experts were still scratching their heads about what the policy really means.

Although it arised Yahoo was setting an industry standard for goods retention with a promise to anonymize user log goods within 90 days (with limited exceptions for cheat, protection and legal obligations), privacy advocates say the announcement doesn’t manufacture clear whether Yahoo is really protecting users’ privacy any better than its rivals.

“It’s subtle,

but it’s critical. Yahoo is not slashing its data-retention policy to three months,” said Marc Rotenberg, executive director for the Electronic Privacy knowledge Center. “Yahoo is modifying the notes at three months and keeping the info. So the real question is what is happening to the data that these search companies are keeping?”

Confusing the Privacy Issue

Yahoo said the heads of its business and engineering units worked with the privacy and […]

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