Privacy advocates are already concerned about Google Latitude — a free service launched earlier that week that allows smartphone users to share info about their locations. Users of Google Gears and Google Chrome additionally can choose to automatically share laptop or desktop locations with no handset needed, the search giant said.

However, London-based Privacy universal says it has identified several potential methods for covertly tracking the locations of mobile devices without the knowledge or consent of their users.

“Many public will see Latitude as a cool product, but the reality is that Google has yet again folded to deliver strong privacy and safety measure,” said Privacy universal Director Simon Davies. “The company has a towering way to go before it can capture the trust of phone users.”

Covert Scenarios

Google sees Latitude as a boon for individuals who want to supply family members, friends and business associates with up-to-date […]

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