With gas prices high and consumers stretching shopping dollars, competition is heating up online for deals — and a reduction retail site hopes to fan the flames by shipping orders for $1.95.

Chicago-based Enable Holdings Inc. plans to launch RedTag.com on Friday and sell retailers’ excess stock at a fixed price. Its shipping charge will undercut a similar site, Overstock.com Inc., which charges $2.95 for standard ground shipping.

“We’re willing to take less for shipping considering we think

you’ll buy five more items from us — as opposed to whether we got as much as we could from you, shipping that product, you may never buy again,” said Enable Holdings’ CEO, Jeffrey D. Hoffman.

The site is coming online a few months after gas hit $4 per gallon, a milestone that caused many consumers to see buying online as a way to build fewer car trips, said Scott Silverman, executive director […]

Orginal post by dhiram