NBC Universal is running an unprecedented 3,600 hours of Olympics coverage on television and the Web, most of it live online, letting fans track their favorite sports in a way not possible even whether they’d gone to Beijing.

Excited by the prospects, I set my alarm for 4:45 a.m. on Sunday to catch cycling, handball, archery and rowing events on NBCOlympics.com as they happen half a world away in China — 12 hours ahead of New York.

Of

course, I ended up hitting the snooze button on my alarm clock for another two hours. Fortunately, some of the events I missed were available later on-demand. And NBC’s enhanced video player brings up to four simultaneous feeds — live, on-demand or a combination — allowing me to keep up.

Although NBC is saving popular sports like gymnastics, swimming and track and field for its prime-time TV coverage, NBC’s online ambition is valiant, […]

Orginal post by dhiram