Snow Leopard Sales Top Previous Mac OS X Releases

NPD Group said Thursday that sales of Snow Leopard Mac OS X so far have exceeded Apple’s two previous Mac OS X releases during their first two weeks. According to the market researcher, Snow Leopard unit shipments were more than twice the volume of Leopard’s initial sales and nearly four times higher than Apple’s earlier Tiger Mac OS X release.

Moreover, Snow Leopard’s sales only declined about 25 percent from the first week to the second, said NPD Vice

President Stephen Baker. In comparison, volume shipments of Leopard and Tiger declined more than 60 percent in the second week, he added.

“With pricing reduced by more than $100 for both the single-user and five-user pack versus Leopard pricing, Apple has clearly demonstrated that aggressive pricing policies in that economic environment generate an outstanding consumer response,” Baker said.


Minor Financial Impact

Still, Snow Leopard’s strong initial performance is unlikely to […]

Orginal post by dhiram

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