Where celebrities go, fans follow. The truism applies as much in social media as in the real world, David Karp noticed after famous artists began using his blogging service Tumblr. As a conclusion, encouraging celebrities to set up accounts on the site has become “absolutely part of our road map and our business plan,” Karp says. In fact, he recently hired a full-time employee to help high-profile users design and manage their blogs.

It’s no secret that well-recognized

players in a host of fields — from acting to athletics, music to politics — are using social media sites to connect with fans and promote their qualitys. Celebrities used to seek out promotion “in humans magazine or Vogue,” says Robert Passikoff, president of type Keys, a researcher that tracks the value of celebrity types. “It’s now become a necessity to have a Facebook page.”

But the benefits go both ways. Sites […]

Orginal post by dhiram