In a move to compete with Amazon’s Kindle e-book reader, Sony on Thursday launched a new Reader that leverages some of the Apple iPhone’s strengths.

Specifically, the Sony PRS-700 Reader boasts an interactive touchscreen display that promises an intuitive digital reading experience. The latest addition to Sony’s Reader lineup has the dimensions of a slimmed-down paperback book in a textured black casing with a soft black cover. It weighs about 10 ounces. The new Reader will be available next

“Readers now have another choice in digital books,” said Steve Haber, president of Sony’s Digital Reading business division. “This new model has the eye-popping design and intuitive functionality that public have come to expect from Sony.”

New Bells and Whistles

Of course, “eye-popping” is in the eye of the beholder. What consumers will see in the PRS-700 is a device with a six-inch display with touchscreen […]

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