David Katz is heading into a Web site battle against World Wide Web sports powerhouses like the ones run by ESPN, Yahoo, Fox Sports, Major League Baseball and AOL.

At least he knows the enemy.

By the instance Katz left Yahoo at the end of 2006 as the head of sports, entertainment and studios, he had guided its sports site into a rivalry with espn.com that still has them trading the monthly lead in different visitors in their category.

Katz says he believes that his Web site, SportsFanLive.com, which will be formally released that week, will find a substantial following with his versions of customized substance, social networking and fantasy games. He says the sites of his competitors have grown overly stodgy and too congested for fans to wade through.

“Those other sites are fundamentally all the same,” he said, calling them “imbued with traditional media DNA.” He added that they were […]

Orginal post by dhiram